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I teach digital media production and I speak frequently about interactive storytelling and new media, especially as they relate to journalism and documentary. I also give hands on workshops to journalists transitioning to multimedia formats.
“Alba is one of the most careful and versatile journalists I’ve come across in my 20-year-old journalism career.
With a fine sense of humor, an unparalleled intelligence and creativity, Alba became an integral part of AP’s operation for Latin America.”
“Alba is a top-notch producer. She works well with other teams and has helped make our office a cutting-edge place to work.”Jack Chang – Correspondent at The Associated Press
“While shooting footage in the capital city of Honduras, Alba exhibited a level-headed commitment to the story despite working in one of the most violent places on Earth. Afterward, she spearheaded the video editing process, crafting each film with unique vision while being respectful to the demands of the project at large. Her artistic insight and attention to detail resulted in a deeply evocative video narrative that elevated the entire interactive feature.”Nick Harbaugh – Interactive Producer at Associated Press
“Our photo department is grateful to have Alba leading AP’s Spanish multimedia department. As soon as she joined the newsroom, Alba produced two large photo projects that we’re proud of. It became clear Alba respects photojournalism as a story telling format and knows how to place imagery within complicated multimedia pieces, allowing them to stand out and impact the report. As a bonus, she keeps cool under deadline pressure and has an easy going manner.”Leslie Mazoch – Photo Editor at The Associated Press
“Alba is a dynamic an creative interactive producer who uses a variety of different media platforms to deepen our coverage of Latin America. Kind and collegial, she works well with journalists of all ages and from all disciplines, continuously teaching us new ways to tell stories and how to use social media in our daily reporting.”Anita Snow – Editor on Latin America regional desk at Associated Press
“Alba is an innovative content producer. Self-motivated and creative, she has produced sports multimedia projects for the 2012 London Olympic Games and the 2013 Confederations Cup, among many other projects in non-sports subjects.”Ricardo Zúñiga – Latin America Sports Editor at The Associated Press
“Alba Mora Roca is a talented documentary filmmaker who can write, shoot and edit thoroughly on her own. To have her join the Creative Differences team has been inspiring in the office and especially in the field as her skills in production are essential to the media industry. Her passion for quality filmmaking is clear as she continues to accomplish successful projects and films.”Dieu Pham – Producer at Creative Differences, Prometheus Entertainment
“Alba worked as a producer under me for a Discovery Channel show entitled, When Animals Bite Back. She is a talented and hard working producer. She field produced the main segment in the show in Tafalla Spain and conducted the interviews. The segment was well produced and beautifully shot. She was a valuable asset to the production team and I was sorry to see her go.”Nate Calloway – Supervising Producer – Redwood Kings at NHNZ, Animal Planet